It's obvious the the scene is over saturated with bands as a result of
the internet and technology making it easier to make music and then get
it out there, a lot of bands are giving it up because as the market is
re-correcting itself, sadly that means bands are splitting up because
they can't afford to keep going. Unfortunately though the correction it
takes isn't one where the better product survives but rather whichever
product has the funding to carry on.
For example we could have
band A and band B. Band A are more talented and make superior music to
band B, but band B might well outlast A because B signed a commercial
sponsorship deal with a certain German drinks company. Personally the
amount of corporate sponsorship creeping into the actual music side of
things is the most worrying thing for me. I'm not talking about a couple
of Jager stickers on a flight case here, I mean the logos being
incorporated into the videos and lyrics.
Lets take Panic Cell for
example, a band from Kent. They've split up now but around their second
album they totally 'sold out' to Jagermeister and started fronting for
the company. It began with logos on the equipment cases, then progressed
to Jager drumskins and logos on the guitars, handing out Jagermeister
shots during gigs, (in front of a Jager backdrop) and references to the
product. It then got worse, eventually they even made a track called
"Black Juice" - subtle eh?! with an accompanying video. This was too
much for me. I called the band out on their facebook and they gave me
some BS about how "Well we really like Jager and it just felt right to
do the track!" - I didn't drop out of the last shower lads... I stopped
listening to the band and watching them live because they totally became
a front for a product.
Sadly this is becoming more and more the
norm today. Jager really did a (from their perspective) great job of
positioning themselves as the "metal head" drink and pushing their
shitty product on the unsuspecting youth. I have researched into this
and Jager do offer a sponsorship package to "help new and upcoming
talent." They claim they don't ask for references to be placed in the
music or give up any creative control to them but they expect the band
to promote the drink on their equipment and on their sites etc.
Panic Cell - Black Juice:
http://www.youtube.com/watch?v=jPlM1yvyKcMSe7en
Deadly - From This Darkness: (Pretty much Panic Cell with a new singer
under a new name, loads of Jager references in the video, including
flashing the logo up on screen for no reason in the breakdown)
http://www.youtube.com/watch?v=SbJ5IGQ20sE